Effective Date: February 9, 2026
Privacy Policy
This Privacy Policy ("Policy") explains how Split The Distance ("we," "our," or "us") collects, uses, and shares your information when you use our website at splitthedistance.com and all related services, features, and applications (the "Service"). We are committed to protecting your privacy and being transparent about the data we collect.
By using the Service, you agree to the collection and use of information in accordance with this Policy. If you do not agree, please do not use the Service.
1. Information We Collect
1.1 Information You Provide
- Account information: When you create an account via Google sign-in or email/password, we receive your name, email address, and profile photo (if using Google).
- Payment information: If you subscribe to a paid plan, our payment processor Stripe collects your billing details. We do not store credit card numbers on our servers.
- Feature waitlist sign-ups: If you sign up for notifications about upcoming features, we collect your email address.
- Communications: If you contact us (e.g., via email), we collect the information you provide in those communications.
1.2 Information Collected Automatically
- Location searches: When you search for a midpoint, we collect the location names and coordinates you enter. This data is used to provide the Service and for analytics (e.g., understanding popular routes). We do not track your real-time GPS location.
- Usage data: We automatically collect information about how you interact with the Service, including pages visited, features used (place clicks, shares, travel mode selections), referrer URLs, and timestamps.
- Device information: We collect device type (mobile, desktop, tablet), browser type, and screen dimensions.
- Session identifiers: We generate anonymous session IDs to group activity within a single visit. These are not tied to your identity unless you are signed in.
- Cookies & local storage: We use browser local storage to cache route data, feature flags, and session tokens to improve performance. We use cookies via Google Analytics and Google Tag Manager for analytics purposes.
1.3 Information from Third Parties
- Authentication providers: When you sign in with Google, we receive basic profile information (name, email, profile photo) from that provider.
- Payment processor: Stripe may provide us with transaction status, subscription state, and customer identifiers. Stripe's use of your data is governed by Stripe's Privacy Policy.
2. How We Use Your Information
We use the information we collect to:
- Provide and improve the Service: Calculate midpoints, display nearby places, process subscriptions, and deliver features you request.
- Analytics: Understand how the Service is used so we can improve it. This includes analyzing search patterns, popular routes, device usage, traffic sources, and conversion funnels.
- Communications: Send you feature notifications you opted into, respond to support requests, and deliver important service updates.
- Security & fraud prevention: Detect and prevent abuse, unauthorized access, and other harmful activity.
- Legal compliance: Comply with applicable laws, regulations, and legal processes.
3. How We Share Your Information
We do not sell your personal information. We share your information only in the following circumstances:
- Service providers: We share data with third-party providers that help us operate the Service, including:
- Supabase — database and authentication (hosted in AWS, US)
- Stripe — payment processing
- Google Maps Platform — maps, directions, and geocoding
- Mapbox — place search
- Google Analytics & Google Tag Manager — web analytics
- Vercel — hosting and deployment
- Legal requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.
- Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
- With your consent: We may share information with your explicit consent.
4. Cookies & Tracking Technologies
We use the following cookies and similar technologies:
| Technology | Purpose | Retention |
|---|---|---|
| Google Analytics (GA4) | Analyze website traffic and user behavior | Up to 14 months |
| Google Tag Manager | Manage analytics and marketing tags | Session-based |
| Supabase Auth | Authentication session tokens | Until sign-out |
| Local Storage | Cache routes, coordinates, feature flags, and session ID for performance | Varies (minutes to days) |
You can control cookies through your browser settings. Blocking cookies may affect the functionality of the Service. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
5. Data Security
We take reasonable measures to protect your information, including:
- All data is transmitted over HTTPS (TLS 1.2+).
- Database access is protected by Row Level Security policies and encrypted at rest.
- Authentication is handled via OAuth 2.0 — we never see or store your Google or Apple password.
- Payment information is processed by Stripe and never touches our servers.
- Admin access to our systems requires authenticated accounts with elevated permissions.
No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
6. Data Retention
We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Policy. Specifically:
- Account data: Retained until you delete your account.
- Search and analytics data: Retained for up to 24 months, then aggregated or deleted.
- Subscription data: Retained for the duration of your subscription plus any period required for tax and legal compliance.
- Waitlist sign-ups: Retained until the feature launches or you request removal.
7. Your Rights & Choices
Depending on your location, you may have the following rights:
- Access: Request a copy of the personal information we hold about you.
- Correction: Request correction of inaccurate information.
- Deletion: Request deletion of your account and associated data.
- Portability: Request your data in a machine-readable format.
- Opt-out of marketing: Unsubscribe from any promotional emails at any time.
- Cookie preferences: Control cookies through your browser settings.
To exercise any of these rights, contact us at support@splitthedistance.com. We will respond within 30 days.
8. Children's Privacy
The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
9. International Users
The Service is operated from the United States. If you access the Service from outside the U.S., your information may be transferred to and processed in the U.S. By using the Service, you consent to this transfer. If you are located in the European Economic Area (EEA) or United Kingdom (UK), we process your data on the basis of contractual necessity, legitimate interests, or your consent, as applicable.
10. Changes to This Policy
We may update this Policy from time to time. If we make material changes, we will notify you by posting the revised Policy on the Service and updating the "Effective Date" above. We encourage you to review this Policy periodically.
11. Contact Us
If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:
- Email: support@splitthedistance.com